74%
scroll depth on launch
2
languages — Italian + German, native
7 d.
brief to live
Gallery
8 shots
Before — the site that was losing them clients
After — same agency, different decade
License renewal — 2 minutes, no phone call
Services — bilingual, clear hierarchy
Network — I nostri Partner
Before — pink, generic, no hierarchy
Before — online services buried
Before — contacts page, no booking flow
The Problem
In South Tyrol, every business speaks to two audiences simultaneously. The previous site leaned toward one and half-served both. The Italian and German copy weren't translations of each other — they needed different tone, different hierarchy, different emphasis. On top of that: generic visual language, a booking process buried three clicks deep, mobile experience as an afterthought, and no connection between the website and the agency's booking system. Clients had to call. Every call was a friction point.
Approach
Started with an analytical audit of the existing site — mapping where users dropped off, which sections they skipped, and where the conversion funnel broke. The problems were structural, not cosmetic.
Built the bilingual architecture from scratch. Italian and German aren't interchangeable — CTA copy, section hierarchy, and tone were localised for each audience independently, not translated mechanically. Each language version was written natively.
Redesigned the visual direction to match the environment Dolomit operates in: clean, grounded, unhurried. A palette pulled from stone and alpine light, typography that suggests altitude without performing it.
Integrated Praxis-Link directly into the site. Clients can now book a license renewal or appointment directly from the Dolomit website — no phone call required. The site became a live conversion tool, not a brochure.
The language toggle isn't a translation layer on top of an Italian site. Both versions were written separately, with copy calibrated to how each audience reads and decides. German-speaking clients in South Tyrol expect directness and precision; Italian-speaking clients respond to warmth and context before the call to action. The same CTA is written differently in each language — deliberately. The hierarchy of information shifts too: what comes first, what gets visual weight, what the page asks the user to do.
The biggest structural change was connecting the site to Praxis-Link. Previously: navigate to the right service, find a phone number, call, wait, confirm. Now: arrive on the page, understand the offer in under 10 seconds, book directly. The Praxis-Link integration surfaces live availability and handles the entire booking flow without leaving the site. The reduction in phone calls freed staff time immediately.
Dolomit operates in one of the most visually distinctive regions in Europe. The site needed to carry that without competing with it. The design is restrained: near-black backgrounds, stone-grey accents, whitespace that gives the content room. Animated transitions were designed to feel deliberate — not decorative. Every visual choice was reviewed with the agency to ensure it matched their identity and the expectations of both Italian and German-speaking clients.
Stack
