Case study · 2025 · Brand & web
Dolomit.
An automotive agency in Bolzano was losing clients to its own website. The redesign was built to fix that — in two languages, natively.
01 · The brief
A site that was losing them clients.
Dolomit handles vehicle paperwork in South Tyrol — a region where every business speaks to two audiences at once. The old site leaned toward one and half-served both: generic visual language, a booking path buried three clicks deep, mobile as an afterthought, and no connection between the website and the agency's booking system.
Clients had to call. Every call was a friction point — and a chance to lose someone to an agency whose site simply asked for less.
02 · The redesign
Same agency. Different decade.
This wasn't a refresh. The problems were structural, not cosmetic — so the rebuild started from the funnel, not the façade.
Every step between a visitor and a confirmed booking was removed unless it earned its place. The site stopped being a brochure with a phone number and became a conversion tool that happens to look like the region it serves.
The old site quietly handed clients to competitors. The new one gave the business back its front door — same agency, finally presented like the operation it actually is, in both languages it actually speaks.
03 · Direction
Cinematic, grounded, unmistakably automotive.
AaAaAa
04 · The flow
Licence renewal in two minutes, no call.
05 · Before & after
The same agency, told properly.
The language toggle isn't a translation layer. Both versions were written separately — German-speaking clients in South Tyrol expect directness and precision; Italian-speaking clients respond to warmth and context before the ask. The same CTA is written differently in each language, deliberately. And the site connects straight into Praxis-Link, so booking happens on the page instead of on the phone.
06 · Design decisions
The calls that carried the work.
Bilingual by design
Not translated — authored twice. Copy, hierarchy and emphasis calibrated separately for how each audience reads and decides.
Funnel before façade
The rebuild started at the conversion path. Visual direction served the booking, not the other way around.
Booking on the page
Praxis-Link integrated directly in. The site surfaces live availability and handles the flow without a phone call. Brochure conversion tool.
Region, not cliché
South Tyrol is one of Europe's most distinctive landscapes. The design carries that weight without competing with it — restrained, cinematic, deliberate.
07 · How it ran
Audit. Author. Integrate. Ship.
- 01AuditMap where users dropped off, what they skipped, where the funnel broke. The problems were structural.
- 02AuthorWrite both languages natively from scratch — not one translated into the other.
- 03IntegrateWire Praxis-Link in so the site books, not just informs.
- 04ShipBrief to live in seven days. No phase that didn't move the conversion.
08 · Outcomes
What it changed.
- 3.2×conversion vs. the previous site
- 74%scroll depth on launch
- 2languages — Italian + German, native
- 7 daysbrief to live
