Case study · 2025 · SaaS platform
Praxis—Link.
An operating system for an automotive agency, built from the inside out — because I worked there and watched every inefficiency happen in real time.
01 · The brief
There was no brief. There was a job.
Praxis-Link didn't start with a client. It started with me working inside an Italian automotive agency and seeing, every day, how broken the operation was: appointments on WhatsApp threads, compliance documents in physical folders, SMS campaigns on tools built for e-commerce. Nothing connected to anything.
Booking a licence renewal meant phone calls back and forth, sometimes across days, because clients couldn't see availability. Documents went missing. Follow-ups were chased by hand. Every step between a client wanting to book and a confirmed appointment carried friction that cost both sides time.
02 · The system
One screen instead of six tools.
I didn't study the agency from the outside. I worked inside it long enough to map every tool, every handoff that broke, every moment a client's patience ran out — and lose hours to the same gaps myself.
The decision: rebuild the operation around the client, not the desk. One system that books, verifies, reminds and reports — so the staff stop being the integration layer between five disconnected tools.
The result isn't a prettier dashboard. It's an agency that stopped leaking time: bookings that used to take days now close themselves, compliance that lived in a folder now clears at the desk, and a team that runs the business instead of fighting the tools.
03 · Surface
Calm under load. Dense without noise.
AaAaAa
04 · Compliance
Document capture at 98% accuracy.
05 · The platform
Every surface rebuilt from the ground up.
Booking resolves in minutes, not days: the client opens the page, sees live availability, picks a slot, uploads documents. The licence flow extracts and validates data from the image at the desk in under 90 seconds. The SMS hub runs personalised campaigns with delivery and conversion tracking. The analytics layer gave the agency signals it never had.
06 · Design decisions
The calls that carried the work.
Built from the inside
Not researched from a deck — mapped from the desk. The product solves problems I personally lost hours to, so nothing is theoretical.
Client-first booking
The flow is built around the person booking, not the staff entering data. Days of phone tag collapse into minutes of self-service.
Compliance in the flow
Licence verification is not a separate step — it happens inside booking, validated before the appointment is confirmed. The folder disappears.
One signal colour
A dark operational surface with a single electric accent, used only for what needs action. Dense data, zero visual noise.
07 · How it ran
Observe. Build. Replace. Own.
- 01ObserveWork inside the operation. Map every tool, every broken handoff, every lost hour.
- 02BuildOne system, from scratch, fully owned — booking, OCR, SMS, analytics on one spine.
- 03ReplaceRetire the WhatsApp threads, the paper folders, the e-commerce SMS tool. One by one.
- 04OwnNo SaaS rental, no per-seat tax. The agency runs on software it controls.
08 · Outcomes
What it changed.
- 200+hours saved per month
- 98%OCR accuracy on licence capture
- 3,417SMS reach on the first campaign
- 3 monthsconcept to production
