All posts

5 articles

When to Automate vs. Hire

Most small businesses either automate too little — drowning staff in repetitive tasks — or automate too aggressively and end up with brittle systems that break the moment something unexpected happens. The question isn't whether to automate. It's knowing exactly where the line is.

7 April 20256 min read

02Case Study

Behind Praxis-Link: Building a SaaS

I want to write honestly about what building Praxis-Link actually felt like — not the polished version. The parts that were harder than expected, the decisions that turned out to be wrong, and what I'd do differently if I started again today.

21 March 20258 min read

03Design

Multilingual Design Systems

Most design systems are built in one language and then 'translated' into others as an afterthought. This is almost always a mistake. Language shapes layout — in ways that are subtle enough to miss until they break.

7 March 20255 min read

04Personal

From CS Student to Automation Dev

I didn't plan to become a freelance developer. I started writing code because I kept running into problems I couldn't solve any other way. At some point the problems started belonging to other people, and that's when things got interesting.

17 February 20257 min read

05Local

Web Development in Bolzano: What Local Businesses Actually Need

Most web agencies sell websites. What businesses in Bolzano, South Tyrol, and the broader Alto Adige region actually need is different — and understanding that gap is what separates a useful project from an expensive one.

27 April 20265 min read